Dir, Mkting Surg Spec Prod

Aesculap Inc.
Requisition ID 2018-11641
Company Aesculap Inc
# of Openings 1
Job Locations US-PA-Center Valley
Category Marketing
Position Type Regular Full-Time
Shift 8am to 5pm
Site Aesculap
Aesculap, Inc., a B. Braun company, is part of a 180-year-old global organization focused on meeting the needs of an ever-changing healthcare community. Through close collaboration with its customers, Aesculap provides advanced technologies for general surgery, neurosurgery and closure technologies. Aesculap continues a proud heritage of leadership and responsiveness as we strive to deliver products and services that improve the quality of patients' lives.
Position Summary:
The Director of Product Marketing develops product and market strategies that position the company to achieve long term growth, while meeting annual revenue and profitability goals. Continually identify and assess new markets, product and technology opportunities and ensure resources are in place to execute marketing strategy and capitalize on opportunities.
Responsibilities: Essential Duties
  • Provide leadership for the development of the annual marketing plans including the objectives and strategy necessary to accomplish the objectives for targeted mark
  • Direct implementation and execution of marketing policies and practices.
    Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with Sales counterpart.
  • Develop and manage product pricing strategy and structures.
  • Provide leadership in the development of joint ventures, affiliations and partnership arrangements.
  • Drive efforts with R&D and Sales to define an overall product and technology portfolio strategy that will drive the long term growth of the organization
  • Ensure the development and maintenance of all strategic product roadmaps and corresponding marketing plans
  • Collaborate with Sales to define effective sales channels of all products
  • Oversee and direct market research, competitor analyses and retention monitoring processes and initiatives.
  • Oversee and direct the development of data, both economic and clinical, to support Brand and Positioning strategies.
  • Establish an effective relationship with the sales force and provide leadership, training, pricing and positioning expertise.
  • Establish metrics for the measurement of marketing program effectiveness
  • Provide marketing skills and expertise to the company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.
  • Responsible (in collaboration with sales) for the development of the company's revenue forecasts.
  • Develop and manage the marketing budget
  • Participate fully in professional societies and activities related to the health care industries in general and the marketing profession in particular.
  • Prepare presentations to explain the company's current and future strategies.
  • Must comply with applicable ISO and FDA regulations as stated in Quality Manual
  • Must embody the Company's Vision, Mission and Values
  • Other duties may be asisgned.

Expertise: Knowledge & Skills
  • Performs special projects as assigned
  • Leads team projects and cross-functional assignments
  • Occasionally travels over weekends both National and International.
  • Passes and maintain annual Vendor Credentials such that healthcare facilities allow entrance into patient care areas in direct association with marketing and selling of groups products.
  • Contribute to creating a climate of trust, ethics, and accountability by effectively seeking out and accepting feedback from others.
  • Possess the ability to exceed expectations with the customer in mind and take responsibility for driving key results as well as empower others to achieve desired outcomes.
  • Demonstrate behaviors that drive efficiency by understanding and improving processes as well as sharing best practices.

Supervisory Responsibilities:
  • This position manages all employees of the department and is responsible for the performance management and hiring of the employees within that department.

Expertise: Qualifications-Experience/Training/Education/Etc
  • Bachelor's degree in business administration, marketing or related field required. Masters Degree preferred.
  • 7 years sales & marketing experience in a medical device or life sciences technology driven company required.
  • 1-2 years in a leadership position required.
  • Experience in strategic planning and collaboration with executive, sales, research and development and key operational groups.
  • Proven record of leadership and managing a marketing organization with national responsibility and establishing long term strategic growth initiatives.
  • Proven success and track record as an individual contributor and manager who has grown top and bottom line results.
  • Demonstrated business success including diplomacy, negotiation, presentation, customer service and issue resolution.
  • Excellent communications and presentation skills.
  • High level of personal and professional integrity and trustworthiness with strong work ethic and the ability to work independently with minimal direction.
  • Ability to develop and manage at high performance team focused on accountability and meeting and exceeding expectations.
  • Ability to lead, create and work within cross-functional team environments.
  • Strategic, critical but creative thinker, strong business sense and excellent financial skills.
  • Computer skills in Windows, Microsoft Office suite of products and email.

  • N/A

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 50 pounds.
Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com Equal Opportunity Employer Minorities /Women/ Veterans/Disabled
Through its "Sharing Expertise¬ " initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.
Responsibilities: Other Duties:
The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.
Physical Demands:
  • The employee must occasionally lift and/or move up to 50 pounds.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment:
  • This position could require the handling of instruments that may or may not have been contaminated by blood or other body fluids. In compliance with Occupational Safety and Health Administration (OSHA) regulations, Aesculap will provide a safe working environment for all employees.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.


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